Taravella Marketing Specialties Inc. | Promotional Products and Apparel

Your Graphic & Web Design Cheat Sheet

Oct 19

The world of graphic and web design is complicated, and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic d...

Your Guide to Decoration Methods: Part 1

Dec 21, 2025

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

6 Books That Every Business Owner Should Read

Sep 13, 2025

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

Giving Back: The Importance of Corporate Social Responsibility

Jan 15, 2025

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

9 Useful Apps for Sales & Marketing Professionals

May 15, 2024

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

16 Ways Color Affects Your Branding and Marketing

Apr 16, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Product Safety: What You Need to Know

Jan 7, 2024

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

6 Things You're Missing Out on by Not Using Promotional Products

Jul 5, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How to Choose Uniforms the Whole Team Will Love

Apr 25, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...

The Power of Perceived Value

Feb 12, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Branding 101: Let’s Talk Logos

Dec 17, 2022

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Advice for Getting the Most Out of a Business Trip

Sep 21, 2022

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Why You Should Be Having More Fun at Work

Aug 9, 2022

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

6 Helpful Tips to Address Unhappy Customers

Jun 27, 2022

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

How One Hour Can Determine Your Success

May 15, 2022

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Your Product Decorating Questions Answered

Jan 6, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

How to Work Smarter, Not Harder

Dec 8, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Leading the Workplace: How to Develop Your Leadership Skills

Nov 24, 2021

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

6 Benefits of Customer Loyalty Programs

Oct 26, 2021

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Corporate Social Responsibility and the Beauty of Giving Back

Oct 12, 2021

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

What’s Up With Unboxing Videos? The Trend You Must Try

Dec 3, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Using Customer Profiles to Find the Perfect Promo Products

Nov 18, 2020

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

4 Steps to #Winning Social Media

Oct 21, 2020

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

8 Graphic Design Mistakes to Avoid

Sep 22, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

5 Fail-Proof Ideas for Your Business Instagram

Aug 11, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Lanyards: Everything You Need to Know

Jul 13, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Your Guide to Promotional Shirts

Feb 22, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

The Secrets to Attracting Ideal Customers

Dec 28, 2019

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

5 Invaluable Marketing Books to Help Grow Your Brand

Jan 7, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

How to Manage the Workload of a Leader

Aug 18, 2018

We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...